Disruptive Technology Models are commercial business models, broadly divided into 2 types of innovation :

  • That which displaces an established technology and / or shakes up the industry (sustaining innovation). This innovation relies on incremental improvements to an already established technology.
  • That which innovates ground-breaking products to create a completely new industry (disruptive innovation). This category often lacks refinement, has performance problems because it is new, appeals to a limited audience, and may not yet have a proven practical application.

Large corporations are designed to work with the former.  Conversely, they have trouble capitalizing on the potential efficiencies, cost-savings, or new marketing opportunities created by low-margin disruptive innovation.

RedPepper Mergers works with businesses who are growing existing Disruptive Technology Models, to

Our point of difference is that we only work with a handful of carefully vetted, viable clients and actively manage them, to ensure that they realise their exit plans and through that the “return on investment” expectations.